Social Media Use During Social Gathering Among Youth: A Study on Moghbazar Area of Dhaka City




The rise of social media and continuous technological advances have had a significant impact on how people communicate. Social media sites include social networking sites like Facebook, Instagram, and WhatsApp, and any website that allows social interaction. Many studies have been conducted on the impact of social media, but this study is specifically based on the impact of social media on social gatherings in Dhaka. The primary objective of this study is to examine how the virtual world reshapes the way of social gathering. In this study, an online survey was administered to find out the level of engagement of social media during a social gathering. The researcher collected a total of 120 respondents using the purposive sampling method. Findings suggest that social media intensely affects social gatherings. Despite respondents' awareness of the decrease of face-to-face communication as a result of social media, more than 74 percent of respondents continue to use social media during a social gathering. Use of social media sites found to be harnessing the quality of conversation. While technology facilitates instant communication, it also harms regular interaction.


Social Media, Social Gathering, Face to Face Communication


Download data is not yet available.


Adrianto, K. R., & Ariesta, F. W. (2021, March). The Effect of Social Media on Introverted Behavior and the Quality of Interpersonal Communication of Students in Primary Schools. In 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020) (pp. 151-155).

Allred, R. J., & Atkin, D. (2020). Cell phone addiction, anxiety, and willingness to communicate in face-to-face encounters. Communication Reports, 33(3), 95-106.

Baker, T. L. (1999). Doing Social Research, U.S.A: McGraw-Hill Inc.

Bangladesh Telecommunication Regulatory Commission (2021). License and Statistics. Dhaka: BTRC. Retrieved 15 July 2021 from:

Bibi, A., Bukhari, S., Sami, A., Irfan, A., & Liaqaut, H. (2018). Effect of latest technology and social media on interpersonal communication on youth of Balochistan. Journal of Managerial Sciences, XI (3), 475-490.

Brignall, T.W., and van Valey, T. (2005). The impact of Internet communications on social interaction. Sociological Spectrum, 335-348.

Chan D.K.S. and Cheng. G.H. (2004). A Comparison of offline and online friendship qualities at different stages of relationship development. Journal of Social and Personal Relationships. 21(3). 305-320.

Croteau, D & Hoynes, W, (2014). Media in a Changing Global Culture. In: (ed), Media/Society: Industries, Images, and Audiences. 5th ed. United States of America: Sage Publication.

Dou, Y., Jiang, S., & Pan, Y. (2020). Talk to Me, Don't Text Me: Face to Face Communication Generates Greater Closeness Than Texting Among Generation Z in China.

Drago, E. (2015). The effect of technology on face-to-face communication. Elon Journal of Undergraduate Research in Communications, 6(1).

Du, J., Kerkhof, P., & van Koningsbruggen, G. M. (2019). Predictors of social media self-control failure: Immediate gratifications, habitual checking, ubiquity, and notifications. Cyberpsychology, Behavior, and Social Networking, 22(7), 477-485.

Durkheim, E. (1951). Suicide: a Study in Sociology. Glencoe, Illinois: American Book-Knickerbocker Press.

Faruq, M. O., Rahman, M. M., & Alam, M. R. (2017). Impact of social networking sites in Bangladesh: Few Possible Solutions. International Journal of Intelligent Systems and Applications, 9(4), 53.

Goffman, Erving. (1959). The Presentation of Self in Everyday Life. New York: Anchor.

Goffman, Erving. (1963). Behavior in Public Places: Notes on the Social Organization of Gatherings. New York: Free Press.

Goswami, G., & Sharma, S. (2021). Impact of Social Networking Sites on the Youth of Assam. Elementary Education Online, 20(4), 2162-2169.

Greenfield, D. (2010). The Addictive Properties of Internet Usage. In K.S. Young and C.N. de Abreu (Eds.), Internet addiction: A handbook and guide to evaluation and treatment. Hoboken, N.J.: John Wiley & Sons.

Griffiths, M. D. (2000). Internet addiction: Time to be taken seriously? Addiction Research, 8, 413–418.

Griffiths, M. D. (2010). The role of context in online gaming excess and addiction: Some case study evidence. International Journal of Mental Health and Addiction, 8, 119–125.

Ictech, B. (2019). Smartphones and Faceâ€toâ€Face Interaction: Digital Crossâ€Talk during Encounters in Everyday Life. Symbolic Interaction, 42(1), 27–45.

Khurana, N. (2015). The impact of social networking sites on the youth. J Mass Communicat Journalism, 5(12), 1-4.

Lopez, A. G., & Cuarteros, K. G. (2020). Exploring the effects of social media on interpersonal communication among family members. Canadian Journal of Family and Youth/Le Journal Canadien de Famille et de la Jeunesse, 12(1), 66-80.

McLuhan, M. (1964[1994]). Understanding media: Extensions of Man. MIT Press.

Nazir, T. (2017). Attitude and Emotional Response among University Students of Ankara towards Phubbing. International Journal of Multidisciplinary Educational Research, 6, 11.

Ostic, D., Qalati, S. A., Barbosa, B., Shah, S. M. M., Galvan Vela, E., Herzallah, A. M., & Liu, F. (2021). Effects of Social Media Use on Psychological Well-Being: A Mediated Model. Frontiers in Psychology, 12, 2381.

Penner, M. (2020). Mobile technologies and relationships: Rebuilding meaningful connections (Doctoral dissertation, City University of Seattle).

Przybylski, A.K., and Weinstein, N. (2012). Can you connect with me now? How the presence of mobile communication technology influences face-to-face conversation quality. Journal of Social and Personal Relationships, 1-10.

Ranie, L., and Zickuhr, K. (2015). Americans' Views on Mobile Etiquette. Washington DC: Pew Research Center.

Rettie, Ruth. (2009). Mobile Phone Communication: Extending Goffman to Mediated Interaction. Sociology, 43(3):421–438.

Sbarra, D. A., Briskin, J. L., & Slatcher, R. B. (2019). Smartphones and close relationships: The case for an evolutionary mismatch. Perspectives on Psychological Science, 14(4), 596-618.

Smith, T. S., Isaak, M. I., Senette, C. G., & Abadie, B. G. (2011). Effects of cell-phone and text-message distractions on true and false recognition. Cyberpsychology, Behavior, and Social Networking, 14(6), 351-358.

Shankar, K. S., & Ram, K. R. (2019). Fuelling Internet growth and new media content and changing patterns of media consumption: A perspective on internet growth and new media content in India. Journal of Interdisciplinary Cycle Research. 11(10). 760-764.

Srivastava, L. (2005). Mobile phones and the evolution of social behavior. Behaviour & Information Technology, 24, 111–129.

Strayer, D. L., Drews, F. A., & Johnston, W. A. (2003). Cell phone-induced failures of visual attention during simulated driving. Journal of Experimental Psychology: Applied, 9, 23–32.

Subrahmanyam, K., Frison, E., & Michikyan, M. (2020). The relation between faceâ€toâ€face and digital interactions and selfâ€esteem: A daily diary study. Human Behavior and Emerging Technologies, 2(2), 116-127.

Subramanian, K. R. (2017). Influence of social media in interpersonal communication. International Journal of Scientific Progress and Research, 38(2), 70-75.

Subramanian, K. R. (2017). Influence of social media in interpersonal communication. International Journal of Scientific Progress and Research, 38(2), 70-75.

Ten Wong, D. H., Phang, C. S., Maarop, N., Samy, G. N., Ibrahim, R., Yusoff, R. C. M., ... & Azmi, N. F. M. (2017). Effect of Social Media on Human Interpersonal Communication: A Review. Open International Journal of Informatics (OIJI), 5(2), 1-6.

Thibaut, J. W., and Kelley, H. H. (1959). The Social Psychology of Groups. New York: Wiley.

Torres, N. (2015). Just Hearing Your Phone Buzz Hurts Your Productivity. Harvard Business Review. Retrieved 31 March 2021, from

Vanden Abeele, M. M. P., Antheunis, M. L., and Schouten, A. P. (2016). The effect of mobile messaging during a conversation on impression formation and interaction quality. Computers in Human Behavior, 62, 562–569.

Verduyn, P., Schulte-Strathaus, J. C., Kross, E., & Hülsheger, U. R. (2021). When do smartphones displace face-to-face interactions and what to do about it?. Computers in Human Behavior, 114, 106550.

Wei, R. (2009). The state of new media technology research in China: A review and critique. Asian Journal of Communication. 19 (1), pp.116-127.

Walsh, R. M., Forest, A. L., & Orehek, E. (2020). Self-disclosure on social media: the role of perceived network responsiveness. Computers in Human Behavior, 104, 106162.

West, R. and Hardy, A. (2006). Theory of Addiction. Malden, MA: Blackwell Pub./Addiction Press

Yong, J., Tong, E., & Liu, J. (2020). When the camera eats first: Exploring how meal-time cell phone photography affects eating behaviours. Appetite, 154.






Survey Article

How to Cite

Haque, M. T., Eyemoon, E. J., & Rahaman, A. (2021). Social Media Use During Social Gathering Among Youth: A Study on Moghbazar Area of Dhaka City. Advanced Journal of Social Science, 8(1), 205–219.