Advanced Journal of Social Science https://journals.aijr.org/index.php/ajss <p align="justify"><a title="Click for Journal homepage" href="https://doi.org/10.21467/ajss" target="_blank" rel="noopener"><img style="float: right; padding-left: 15px; padding-right: 5px;" src="https://journals.aijr.in/public/site/images/aabahishti/AJSS_Cover_Page.jpg" alt="AJSS" /></a>Advanced Journal of Social Science (AJSS) [ISSN: 2581-3358] is an online-only, open access, refereed journal in the field of sociology published by AIJR Publisher. This Social Science journal will publish free articles for the manuscript submitted in the year 2018. <strong>Research articles suitable for this sociology journal includes the field of humanities, education, economics, political science, human geography, demography, psychology, sociology, history, and management, etc.</strong></p> AIJR Publisher en-US Advanced Journal of Social Science 2581-3358 <div id="copyrightNotice"> <p>Author(s) retains full copyright of their article and grants non-exclusive publishing right to <strong>Advanced Journal of Social Science</strong> and its publisher <a title="AIJR Publisher homepage" href="https://aijr.org" target="_blank" rel="noopener">AIJR</a> Publisher. Author(s) can archive pre-print, post-print, and published version/PDF to any open access, institutional repository, social media, or personal website provided that Published source must be acknowledged with citation and link to publisher version.<br />Click <a title="Copyright Policy" href="https://aijr.org/about/policies/copyright/" target="_blank" rel="noopener">here</a> for more information on Copyright policy<br />Click <a title="Licensing Policy" href="https://journals.aijr.org/index.php/jmm/about#licensing" target="_blank" rel="noopener">here</a> for more information on Licensing policy</p> </div> Effect of Board Characteristics on Financial Performance of Non-financial Firms Listed at the Nairobi Securities Exchange https://journals.aijr.org/index.php/ajss/article/view/5469 <p>The incongruence between corporate governance and financial performance has resulted in the collapse, liquidation, and diminished profitability of several corporations in Kenya. Instructively, companies have been delisted from the Kenyan bourse as a result of irregularities and failures that curtail their profitability. Specifically, audits have pointed to failures in corporate governance, which highlight the lethargy of directors in addressing agency theory conflicts. In this regard, there is a need for evaluating the impact of board characteristics on corporations listed at the Nairobi Securities Exchange (NSE). Board characteristics such as size, independence, and diversity have a significant influence on a firm’s strategic direction. Globally, numerous studies have investigated the relationship between corporate governance and financial performance. However, there is limited scholarly research to ascertain the role of individual board characteristics on listed firms’ financial performance. Thus, this study’s main objective was to determine the effect of board characteristics on the financial performance of non-financial firms listed at the NSE. A quantitative research was conducted using 26 randomly selected non-financial firms listed on the NSE. Using historical financial data from companies’ financial statements, a correlational and regression analysis was conducted using Return on Equity (ROE) as the dependent variable. Notably, diagnostic tests such as the test for multicollinearity, autocorrelation, normality tests were conducted before the Pearson’s correlation test. Importantly, the Panel Data Model was use to determine the goodness of fit, while the Panel Least Square model was used to select the appropriate model for regression analysis. The Fixed Effect Model was the most suitable model. As a result, the findings showed that board size and independence had statistically insignificant effects on the dependent variable, while board diversity (gender diversity) had a statistically significant influence on the financial performance of non-financial firms listed on the NSE.</p> George Thuo Gatehi Tabitha Nasieku Copyright (c) 2022 George Thuo Gatehi, Tabitha Nasieku http://creativecommons.org/licenses/by-nc/4.0 2022-09-26 2022-09-26 11 1 1 12 10.21467/ajss.11.1.1-12 Relationship between Social Media Addiction Levels and Academic Procrastination among Undergraduate Students in Malaysia: Grit as the Mediator https://journals.aijr.org/index.php/ajss/article/view/5604 <p>The current study examines grit as a mediator in the relationship between social media addiction and academic procrastination. Social media platforms were used to recruit 88 young adult undergraduates aged 18-26. This study was a non-experimental, correlational mediation design. Participants were asked to complete the Social Media Addiction Scale – Student Form, Academic Procrastination Scale – Short Form, and Short Grit Scale questionnaires. It was hypothesized that grit would be a statistical mediator for the effects of social media addiction on academic procrastination. The hypothesis was supported as results showed a full mediation. The current study suggests that social media addiction predicts lower level of grit and thus higher tendency of academic procrastination. It is advised that institutions encourage undergraduates to cultivate grit in order to break the vicious cycle of social media addiction and academic procrastination.</p> Lena Tzyy Xian Ch'ng Pei Ying Soo Hoo Copyright (c) 2022 Lena Tzyy Xian Ch'ng , Pei Ying Soo Hoo http://creativecommons.org/licenses/by-nc/4.0 2022-09-28 2022-09-28 11 1 13 27 10.21467/ajss.11.1.13-27